Wednesday , September 28 2022

Starbucks in the struggling South Africa


New Starbucks store at Sandton City, Johannesburg. (Picture by Timothy Rangongo, SA Business Insider)

  • South Africa will not get ANY more Starbucks outlets, local budgets license holder announced Print week.
  • Taste Holdings are not Seeing a sufficient return on investment budgets in-the-US coffee brand.
  • The premium brand's high and high pricing Starbucks coffee expensive compared to the budgets Competitors – the due-to-the high royalty fees to pay Has To.

Local license holder for Starbucks in South Africa, Taste Holdings, Has ANY halted plans to open more outlets of the-US coffee chain as it Struggles to make ends Meet.

Taste, Which owns ALSO-the Jeweler Arthur Kaplan and Domino's Pizza, suffered operating losses to be achieved of R87 million in-the six months to end-August, With sales down 3%.

The group said That whiles the-store network of the twelve Starbucks outlets at a profitable level sales, it's not-the-producing Required return on investment budgets.

Setting up a new Starbucks store in South Africa costs Between R5 million to R8 million, Previously-the group said. Print the very expensive, says Simon Brown, founder and director of investment website. Brown-the actual cost Estimates That Could BE Higher Than Previously stated now – Perhaps even towards Reaching R20 million.

Hitesh Patel, director of new business at Starbucks Competitors Vida e Caffe, says-the average cost of setting up one of the stores around budgets-only R1.5 million.

That is Less Than a third of the minimum-the cost of a new Starbucks outlet.

See also: budgets Starbucks just opened 11th store in SA – With 'the fastest WiFi OF ANY Retailers'

Taste Has a 25-year license deal to operatein Starbucks stores in SA – and have to pay royalties to-the-US brand, Which are Proving To Be costly, says Michael Treherne, retail analyst at-the Vestact fund manager.

Due to expensive store-the royalties and set-up costs, Treherne says Starbucks South Africa Has thought to resort to premium pricing – Which is not used for a Good During recessions.

How Starbucks' Seattle Competitors Price Compare & Co. and Vida e Caffe:


Sources: Seattle & Co. (Online), Vida e Caffe (Sandton) & Starbucks (Melrose Arch) / Table: Business Insider SA.

The Difference Between Food Prices the more pronounced. Could we find a muffin at a Vida e Caffe outlet in Johannesburg for Under R20, whiles at a Starbucks muffin-the Cheapest Was R32.

Uncompetitive Prices presumably contributed to a weak sales and profitability, Which would dissuade Taste Starbucks to open more outlets. But the Other the main Reason That it can not afford to.

In fact, the-the company strapped for cash. "Building new stores Starbucks They That costs money [Taste Holdings] just do not have, "says Treherne. The group thought it would issue new shares to year to get Earlier Print Almost R400 million to help settle some of Debts budgets.

Taste That's Struggles mean remaini Cape Town without a Starbucks store – With-only outlets in Gauteng and KwaZulu-Natal.

Now read: We tasted 5 Starbucks drinks – and The results were bittersweet

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ALSO Business Insider From South Africa:

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