Company is testing how to present advertising, but there is a compelling reason.
Two consecutive ads might read something crazy, especially considering the time & # 39; some. However, YouTube is testing to increase fluid time.
As mentioned in the blog post, f & # 39; the last three years, the time of reading the content that users spend on YouTube grew 10 times. However, the amount of & # 39; ads that appear can & # 39; be annoying for many, especially if you stop a video more than once.
The solution? two consecutive advertisements. This reduces the number of & # 39; breaks during the video and lead to longer advertising "bout", but in & # 39; one moment. How did the & # 39; now, these advertising spaces may be exceeded with the same button as always after a few seconds.
This was stated by Khushbu Rathi, Product Manager, YouTube Video Ads:
When users see ads in two & # 39; stop, are less likely to be interrupted by ads later. In fact, those users will experience up to 40 percent less interruptions for advertisements in the session.
The issue will first be implemented in the desktop version, followed by the mobile version and television.
The company was also making news in & # 39; & # 39 some countries, Latin America, where officially presented YouTube Music and YouTube Premium some weeks ago. See footnote here.