Probably – no two roasted turkey as – that in – Thanksgiving, But the same dessert wait for some 164 million Americans: first session & # 39; sales & # 39; Black Friday, Who arrived in the main shops of the country until midnight.
The traditional festive day & # 39; this Thursday in the United States, generally celebrated between friends or relatives, will give often the first purchase of the Christmas season, which large chains such as Walmart, BestBuy, Target or commerce giant Amazon offer sharp discounts.
Some stores will already using their artillery to succeed the first five days & # 39; consumer fever that will last up to Cyber Monday, and which is expected to increase sales altogether.
According to the National Federation of Retailers (NRF), 21% & # 39; buyers who plan to burn the card during this long weekend, about 34 million, and will do it Thursday despite Facts in the northeast of the country will experience the most happening of & # 39; Thanksgiving 1996, in cities like New York or Boston.
Therefore, it is possible that many prefer to stay at home and wait until tomorrow afternoon, "Black Friday", the day most traffic-oriented, which is expected to attract skills to 116 million people in the United States. -71% of buyers – and is estimated to involve session & # 39; & # 39 with online sales; her health.
The company Adobe Insight, To analyze the most important 100 retailers of online data in the country, estimates that this purchase only & # 39; & # 39 a day; Thursday in the United States. will amount to 3,300 million dollars, an increase of & # 39; 16.5% over last year 'Thanksgiving'.
B & # 39; comparison, Friday is expected to shed almost twice over the internet, to 5,900 million dollars, a figure exceeded only these days by Cyber Monday, days before the screen star, who can & # 39, reaching 7,800 million.
The forecast online sales in five days & # 39; & # 39 consumerism is; 23,400 million dollars, representing one fifth of the total cost for the Christmas season, covering November and December.
For those two months festive, with the retail trade expectations ranging between 717,000 and nearly 721 000 million dollars, an increase in cost between 4.3 and 4.8%. The last year, turnover totaled & # 39; 687 000 million.
Despite the excitement generated by the following days, many customers buy gifts and stenniw their decor, the authorities advise caution, especially Black Friday and Cyber Monday, with a view to avoiding scams and fraud.
Besides checking whether the tenders are fraudulent or have hidden costs, it is advisable to check with the guarantee conditions, policies & # 39; return and refund or paper restrictions & # 39; gifts, according to the Public Prosecutor's Office & # 39; New York.
Regarding the purchase online, it is important to go only to safeguard connections, avoiding Wi-Fi open or unsecured networks, and notes that web domains are legitimate and whose URL begins & # 39: "https: //", implying protocol & # 39; security
They also encourage failure & # 39; trust contests and promotions "too good to be true" and read the "small print".
In New York alone, the last year consumers have declared losses of & # 39; $ 88 million related to & # 39; crime during the holiday season, according to the Report on Internet Crime FBI, while complaints about identity theft have increased. 9%, to 22 023.
The purchasing party also reach other countries. The photos show how the Brazilian had a large number of shops & # 39; reluctant customers to buy, among other things, a new television.