Monday , May 23 2022

To learn to innovate, you must first get – 25/11/2018


Located at & # 39; Silicon Valley and sponsored by Google and NASA, singularity University become mechanical exponential technologies and innovation. One of his professors, Kyle Hermans, was in & # 39; Bilbao in the next round & # 39; BA organized by HSBC for its corporate customers and talking with & # 39; economic about x & # 39; is means to be innovative.

"I do not see innovation as a process, but as the product, and see creativity and exploration as a process. But the real innovation is that to solve a problem or need of consumers or the market, or ordinary people. The companies say they innovate, but not connected to the client, not really innovative, "defines Hermans.

– It is easier for smaller companies to innovate?

-The large companies who have been looking to make a change try to bring care "new". To achieve this, they must come to observe the outside world, and then be able to bring those ideas to the business. Often in & # 39; & # 39 m large companies, there is time to create ideas. They are very focused and stuck processes. Smaller companies have the freedom to move faster, the freedom to experiment more. But what we realize is to spend a lot less time on the process. They need help in the process, in operation, even if they are filled with good ideas … So there is an interesting balance. The big companies say: how can & # 39; I am more like a startup? I think what they are really asking is how confusing the way they think and create, to integrate the new process in a very proven. The big companies know how to distribute, know how to manufacture and produce, know how to organize the supply chain. smaller ones for m & # 39; have one. But they have really good ideas.

– Many companies organize (internal and external awards and competitions) of & # 39; innovation. It is a good strategy?

-Jinsab, is a way to do it. One of the things that organizations are lost is to combine incentives and benefits that employees get with the & # 39; innovation strategies company. B & # 39; In general, employees are compensated for performance or achievement & # 39; results. Not & # 39; are often rewarded for trying, even if it does not work. So they are good systems to motivate changes within the company. Sometimes it & # 39; contrary if the company m & # 39; has the culture and say: please, believe it or hold, because when you have your hands tied as contrary to the company's culture. If the culture does not assert that way & # 39; thinking and being, then it does not work.

– X & # 39; it is the key to incorporate innovation as a strategy?

-The main thing is learn and come. The changes will always find resistance internally and culture will not move quickly enough. B & # 39; In general, we learn new things about old things, but rarely get rid of old things m & # 39; longer important. If we can make space, this is part of the "unlearning". That usually is a very new idea for companies. They have agendas & # 39; learning, but not "unintentionally" agendas. Because often the heritage that is: define the company.

– How do you get something?

-It practical. It is about changing the way you think about something. It is a change in perception. Companies that fail to change will not live long.

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