Monday , January 24 2022

Use LinkedIn 18 million e-mail to attract more users through & # 39; Facebook advertising



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The Irish Commission for the Protection Data released this information via & # 39; report, part of an investigation on LinkedIn.

Use LinkedIn 18 million e-mail to attract more users through & # 39; Facebook advertising - linkedin app

In all existing social networks, LinkedIn can & # 39; it does not seem so appealing. It is understandable, since it is focused on the professional field; However, in its desire to attract more users, the platform would have unethical strategy, according to one report, it breached the privacy & # 39; 18 million account email, used to promote advertising. Facebook

As reported by TechCrunch, the Commission Irish for Data Protection (DPC) submitted a report last Friday, where LinkedIn accused of failing to comply with the General Regulation on Data Protection (GDPR) to add more users with its base, which is & # 39; about 600 million.

The DPC of anti LinkedIn dating back to 2017, the complaint & # 39; user asked the site practices to attract new users to their ranks. In fact, the social network admitted, b & # 39; effectively, its offices in the United States gained 18 million email address & # 39; non-members, b & # 39; way that was not transparent, to show them Facebook

"The complaint was resolved by & # 39; amicably. It & # 39; LinkedIn implement a series of & # 39; immediate action to stop the processing of user data for the purposes that led to the complaint," said -DPC to TechCrunch.

The investigations did not stop in & # 39; this point, since the DPC decided to conduct a more thorough check, which discovered LinkedIn has suggested that developing networks & # 39; professional connections to help users overcome the barrier have build them from scratch, one of the main problems for people in social networks. Obviously, this involved the use of private data members.

On the other hand, Denis Kelleher, Head of Privacy company in Europe, Middle East and Africa (EMEA), said that the company he represents is sorry for these actions, and cooperated with close-resolution & # 39; the complaint.

"We've made good steps and saw the way we work to ensure this does not happen again. During the audit, also identified additional areas where we can improve data privacy for non-members and, as a result, we voluntarily changed our practices ", remarked to Kelleher.

Because this case occurred before the implementation of GDPR, the DPC instructed to LinkedIn, through its subsidiary in Ireland, to stay processing data before the process along and eliminate associated with & # 39; that processing before 25 & # 39; May 2018, GDPR date of entry into force.

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