Friday , August 12 2022

What mix & # 39; toys will do to increase Christmas sales



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In – last week, found new data showing that – Consumption B & # 39; In general, the Argentina located at & # 39; a critical situation. Last INDECS report, b & # 39; data from September, showed that sales in shopping markets decreased by 15.1% at constant prices, ie, without taking into account inflation, while in supermarkets fell 7.9%. other report b & # 39; hard data Was provided by the Confederation of & # 39; & # 39 the Enterprises; Sized Enterprises (CAME). According to the entity, The retail sales & # 39; SMEs had their worst decline year by year in & # 39; November s & # 39; & # 39 now in, year in which, moreover, takes eleventh consecutive month & # 39; victims. They fell 15.6% against November 2017, the report said.

However, even in & # 39; these contexts, the Christmas arrival usually taken by traders as an opportunity to compensate the Reds in selling & # 39; normal days. It does not seem the case at & # 39; this time, nothing more and nothing less, than makers of toys before these parts. A report by the House that gathers companies in the sector say that the industry has idle productive capacity & # 39; 40% and, from September to November, there was a & # 39; 40% of units delivered year after year.

"As a result & # 39; this complex product consumption retraction context, some factories stocks have to supply the next Children's Day, 2019"They said in & # 39; report.

The sale of the toy sector in Argentina is activated in three key dates concentrating about 95% of the total of the year: Children's Day, Christmas and Kings. "After the bad performance of the past seasons & # 39; Kings (+ 0.5% in & # 39; units) and Children's Day (1%), expectations are not suitable for this Christmas," said Matías Furio, president of the Argentina Chamber of Toy Industry.


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The minister admitted that "best use" of the Fund dollars is' m & # 39; not have to use them ". It is proposed that, for that, it will seek to raise funds in the domestic market

According to the Chamber, not only surplus stocks & # 39; domestic products but also imports are recorded: before the first dollar "activated" at the beginning of & # 39; May, an increase of & # 39; 45% in imports was recorded in January-April period. the same period of 2017, which caused an oversupply & # 39; products from overseas market and therefore, "is out today".

According to makers of toys, this situation is aggravated by "cutting problems that the industry is suffering, such as an increase in tariffs, an increase in prices & # 39; raw materials supplied by an oligopoly (plastic) failure & # 39; inefficient logistics and infrastructure ".

Measures to increase sales

In response to this situation, a series & # 39; measures. On the one hand, they agreed with the Ministry of Commerce of the Nation, FECOBA and Bank City, incorporates 5 products Program & # 39; & # 39 Prices; Information & # 39;. They also agreed to & # 39; Banco Ciudad to offer reductions & # 39; 30% and 10 interest-free installments in the attached toy shops in the City & # 39; Buenos Aires, Greater Buenos Aires, Cordoba and Mendoza.

"Well, the Zebra toy stores, Carousel, Blue Bear, Citykids, Pumbaa Lumba, among hundreds of & # 39; neighborhood toy stores like Jugueteria Yamanca 3 will offer interest-free installments with all the papers to participate in 12 Ahora program, from Thursday to Sunday, up to 23 & # 39; December included. F & # 39; in this case, the stores take the interest & # 39; 6% in order to stimulate sales and not transfer it for the price, "said Chamber in & # 39; statement.

Even in the area of ​​& # 39; little optimism for Christmas, toy makers anticipate the items that will see buying Christmas & # 39; this year will be toys for early childhood followed by cheaper cars and trucks. "Father or mother prioritize cost for those small gifts before the & # 39; adults to toy has power: it is the last thing that is denied", said Furio.

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