After years & # 39; mind forward from bras and knickers in stores abroad, Victoria & # 39; s Secret finally opened the doors on its first prime location in Australia.
The giant lingerie & # 39; the United States revealed its store in the Procurement Center & # 39; Chadstone, featuring all the features of & # 39; VS sexy lingerie, pink and black, bags of baby pink stripes and blush, wardrobe style displays and footage & # 39; Victoria & # 39; s Secret Angels walked By ratifying large screens.
The huge space & # 39; Chadstone is similar in design and layout to place emblematic of the retailer on the New 5 & # 39; New York, b & # 39; one exhibition at the store said to hold 12,000 pair & # 39; cotton lace and cotton.
About 1000 customer lined up before the opening of the store at & # 39; Chadstone today.
The main area of sales includes the main lines of product & # 39; VS including the best selling range of bombshell bra, Body by Victoria, many Sexy, Dream Angels and Victoria & # 39; s Secret Pink – the youngest active young brand.
The prices are comparable to & # 39; the United States (b & # 39; taking into account the conversion of the currency and taxes), the best selling Bombshell bra, the b & # 39; famous way further size & # 39; cup filled bust & # 39; wearer, at $ A105.
Other offerings included three sets of & # 39; lace & # 39; knickers for $ 55, and free tote b & # 39; & # 39 purchases, more than $ 100 purchase (limited time and apply stocks) and 20 percent off sleepwear.
Until now, Victoria & # 39; s Secret boutiques ħaddet only "mini" in Australia, what instructions & # 39; stock, accessories and fragrances but none of bras & # 39; signature brand.
Victoria & # 39; s Secret lingerie and has more than 1,600 beauty shops globally.
The Australian opening came about three weeks after the lingerie giant has an annual runway show in New York, which contained the supermodelli Kendall Jenner, Bella Hadid and Adriana Lima.
Lima announced its withdrawal from the VS runway after 18 years with the mark.
Victoria & # 39; s Secret "Angels" Behati Prinsloo, Stella Maxwell, Taylor Hill, Lais Ribeiro, Candice Swanepoel, Jasmine Tooke, Sara Sampaio and Elsa Hoskin, who took the framed diamonds & # 39; nineteen the US $ 1 million Fantasy bra, and strutted.
For the super-paid supermodel in the world, Jenner, the famous empire & # 39; Kardashian, Victoria & # 39; s Secret was the biggest dream & # 39; modeling.
"I do one thing so, that is the stuff of & # 39; high fashion, and that makes Victoria & # 39; s Secret show different edge you who has not shown much in & # 39; demonstrations", Jenner, 23, also modified for Chanel, told News Corp Australia behind the scenes at the exhibition & # 39; Victoria & # 39; s New York.
CHANGE OF secret & # 39; VICTORIA
Victoria & # 39; s Secret this week announced that it had designated the fashion executive John Meha as its new chief executive lingerie, hoping to boost the fortune passed.
Meha will take in & # 39; hands at & # 39; in January, instead of January Singer, who resigned with the brand under fire extinguishers to hamper sales, femininity glamazonian idealized and reluctance to larger models and transgender people on the catwalk.
His appointment was announced as the parent company & # 39; Victoria & # 39; s The Brands reported results for the third quarter b & # 39; net loss & # 39; $ 42.8 million compared to net income of & # 39; $ 86 million the previous year.
"The number one priority is to improve our performance", said the president of Brands and chief executive officer Leslie Wexner.
"All our new leaders are entering into & # 39; a new perspective and look at everything … our marketing, brand positioning, the internal talent, the real estate portfolio and cost structure ".
"I am confident that, under the leadership of & # 39; John, the Secret Lingerie & # 39; Victoria … will continue to be strong and will make products and experiences that resonate with women around the world."
Meha reach Victoria & # 39; s Secret, the leader of the lingerie in the US market, by Tory Burch, where he is currently president.
Earlier this month, the marketing director & # 39; Victoria & # 39; s Secret, Ed Razek, dismissal provoked on social media as telling vogue that there was no need for cross-genre models or & # 39; extra size in the fashion show of & # 39; this year.
"No, I do not think we have. Well, why not? Because the show is a fantasy. It is a special & # 39; entertainment & # 39; 42 minutes," he said.
Razek subsequently issued a public apology.