Friday , March 24 2023

A "Black Friday" increasingly "online" seeks to invoice almost 6,000 million


According to data from Adobe company Digital Insight, now 7 Pacific am (15:00 GMT) already collected 643 million dollars in "online" sales, 27.8% more than last year, while the calculations for this -ġurnata are & # 39; 5.9 billion.

In the capital purchase, New York, the Macy's store & # 39; s opened its yesterday at feast & # 39; Thanksgiving than half of the afternoon until late at night, proposing stamp annual & # 39; people carrying bags or even carrying televisions road in & # 39; one in the morning.

Adobe, to analyze web data & # 39; 80 of the top 100 retailers in the United States, today announced that online accounts on Thursday reached $ 3.7 billion, record growth & # 39 ; 27.9% year on year.

Many analysts expect if "Black Friday" is losing prominence despite attracting the largest number of & # 39; buyers, 116 million of the 146 million expected for five days of sales.

In sales yesterday, aimed at breaking & # 39; record, Adobe pointed out the relevance of the mobile phone as a tool & # 39; purchase, since its screen spent 1,000 million on Thursday and some organizations & # 39; analysis said that it imposes on the computer.

This week there was less good physical stores in the Big Apple compared to & # 39; other years, partly due to low temperatures, that yesterday marked the most Day & # 39; Action cold in the city since 1901 and, in & # 39; 7 ° C, threatened to suspend Traditional parade with giant balls. Today temperatures are below zero.

The Fifth Avenue popular not observed more crowded than in & # 39; a normal day, but it was hard to move inside such as Best Buy stores, the queen of electronics, which opened on 7 & # 39; in the morning and usually offer promotions not available on the internet to attract customers.

David Park, real estate agent & # 39; 29 years, told EFE front baskets filled with & # 39; pilluli, cell phones and other accessories discounted it was seeking "nothing", no end, because to buy "pending bid good ", while others were clearer.

Patricia and Jorge, two argentine who took advantage of their attendance at dental congress in New York to go shopping, said they sought "cell phones and iPads". "But Samsung is exactly the same as last week", told the buyer, which was instead found books at good prices.

The electronic gadgets accompany in popularity for clothes or toys, most buyers expect especially to Monday Cyber, but dealing with the first season of Christmas without known chain Toys & # 39; R & # 39; Us , which closed this year, other companies of the sector ikkapitalizzaw opportunity.

Thus, the row over the store FAO legendary toys Schwarz, which opened its doors a week ago at the bottom of the Rockefeller building, today included a half day block, while Target or Walmart strengthened their bid by Atari 39; more space for these products stores.

In toys, the giant e-commerce triumphs Amazja well, hoped that & # 39; these days b & # 39; anything and proposes a wide variety of & # 39; products, from movies to smart speakers.

As an anecdote, on Thursday, the Californian company made "Week Negra" of & # 39; organic turkey for Thanksgiving, and took advantage of the fact that it owns supermarkets Whole Foods, which extends its discounts.

According to a report by Deloitte consultant, although the majority (81%) of & # 39; buyers will go to the shops or the screen this Black Friday, Cyber ​​Monday is emerging as the day & # 39 ; the increased spending, b & # 39; average & # 39; $ 170 per person. Between Thanksgiving and Monday, it is estimated that the cost per head will be & # 39; $ 420.

For its part, the National Federation of Retailers (NRF), which on Tuesday will report on the total sales of the "long weekend", said in a statement "the power of & # 39; growing purchasing & # 39; and millennial Generation Z "people born between 1980 and early 2000.

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