Scenario increasingly inclined to e-commerce and logistics automation faces major Chilean capital retailers. And in their plan to make more efficient their operations in Latin America, they had to limit their award & # 39; employed at the plant.
Since reaching their highest level, four & # 39; retailers, leading retailers (Cencosud, Falabella, Ripley and La Polar) launched reduction escalation in costs and production efficiency, resulting in sharp decline number of & # 39; staff necessary for their operation
According to the financial statements of each company in the last five years, large retailers have reduced their jobs at 23 233. Most falls in the number of & # 39; employees is related retail sales holding controlled by the trader & # 39; German origin, Horst PAULMANN. Cencosud decreased by & # 39; 19 697 the number of & # 39; his employees between September 2013 and the same month & # 39; this year.
The group, which operates the Jumbo chain, Santa Isabel and Paris in Chile, has year after year since 2013, reduced the number of & # 39; employees who employs for its operations in Chile, in Brazil , in Argentina, in Peru and Colombia. However, is to generate more direct work with & # 39; 135 182 workers.
Another also launched a strong adjustment plan is La Polar. The firm controlled by Leonidas Vial, Anselmo Palma and Fernando brothers Alberto Delfau in the past five years, and the plan of & # 39; its operational efficiency, reduced its grant in almost five thousand people .
Although the strategy also includes the reduction of its stores size, served return to after three years profits in & # 39; red numbers, the firm still can not assert itself and is planning to deepen its engagement efficiency. Thus, between February and March will change its headquarters. La Polar will leave its historic site & # 39; located in Renca to & # 39; Ciudad Empresarial after an operation to sell the property, which is estimated at UF 330,000.
"We had problems & # 39; efficiencies that erupted & # 39; La Polar are four & # 39; five huts. Here we need more control of what is happening. We changed the entire commercial team and left only few executives, "said a senior manager retailer who asked that his name reserve.
The event & # 39; Falabella
Similarly, Falabella also experienced reorder in & # 39; & # 39 matters; work. The company – controlled by Solar families, Cuneo and Del Río – from last year chose to have employees in China and India, whose record was recorded in their financial statements.
In fact, the group closed the first nine & # 39; year-round b & # 39; & # 39 total; 101 566 workers, the second largest employer after Cencosud – and the number of its workers was increasing. However, this increase was not as all countries where it is present.
Between January and September 2013 and the same period of 2018, the operation in Chile & # 39; & # 39 Falabella fell in; 2224 number & # 39; jobs. Although the low level represents only 4% of its workforce.
However, during the same period & # 39; Falabella time increased the number of & # 39; employees in countries, such as Colombia and Peru with 18% and 10%, respectively.
From Falabella explained that in fact f & # 39; terms & # 39; work & # 39; department store there was a & # 39; 1,000 workers from 2013 to today. However, not because of redundancies but a transformation of functions. Due to the growth of e-commerce, Falabella has reinforced its areas of Customer Service and Logistics, by incorporating new collaborators.
The company added that taking into account all the Falabella service providers, today the company has more than 800 workers before.
While in the case of & # 39; number Ripley & # 39; His staff was virtually flat over the past five years. F & # 39; only in September 2015, its operation 25 218 registered employees.
The reasons behind the fall
The graduate management professor Jorge Carniglia University of Chile, said the logistics and e-commerce are the main factors that led to the generation of & # 39; new jobs in retail.
"Today at & # 39; many call centers you answer by robots. Able to give an example of & # 39; Ripley to Eva, whose name is its robot, responding to a series of & # 39; questions. So there are many examples. This is not only happening in & # 39; of retail companies, but also in & # 39; other areas such lines, "said the academic.
Similarly, the growth of e-commerce is another reason for the decline in employment.
In his last conference with & # 39; analysts, Rodrigo Larrain, CFO & # 39; Cencosud explained that "consumers are adopting the options & # 39; purchasing flexibility, and we are particularly satisfied with the strong growth in sales of e-commerce, 24% year on year in & # 39; constant currency . "