B & # 39; & # 39 look, forward to 2022, e-commerce will grow 83% in Argentina

The e-commerce in Argentina market will increase by 83 percent between 2018 and 2022 to reach a value of & # 39; US $ 19.2 billion, according to new data from Worldpay Inc., a global company in the industry of payment technology.

Moreover, the country is among the markets that will experience the most rapid development of mobile commerce, and grow with & # 39; & # 39 annual rate, 26 percent. The local market is made up of 44.7 million customers, of which 81% currently have access to the Internet.

In its International Report 2018 Payment, Worldpay point out that credit cards are the online method most used in 2018, accounting for 26.7 percent of market transactions. They are followed by electronic wallets (22 percent), bank transfers (14 percent), a card & # 39; debt (10 per cent) and cash on delivery (8 percent).

However, the gap between credit cards and electronic wallets winding regarding consumer behavior on the Argentine online payment. Cards & # 39; credit are preferred by consumers who want to pay in installments and electronic wallets offer convenience.

It is expected that electronic wallets become the most popular online payment by next year, b & # 39; anticipation representing 22 percent of the market in 2019, Growing at the same rate. F & # 39; this scenario, bank transfers, and MercadoPago Rapipago are presented as options & # 39; alternative payment methods.

Worldpay The report also analyzed the prospects of the physical point of sale, and found that the method of & # 39; the most popular payment was cash (43.9 percent), followed by credit (33 in percent). Cards & # 39; credit are expected to exceed the cash method as the most & # 39; popular sales in 2019, representing 37.7 percent of the point of sale market (36.6 percent in & # 39; cash).

Meanwhile, The electronic wallets are also growing in popularity in stores. Currently, the use of & # 39; electronic wallets represents 3.9 percent of the retail sale and is estimated to grow by & # 39; & # 39 rate; 51 percent CAGR, to represent 11.1% of & # 39; & # 39 buying in; of & # 39 points; sales for 2022

"All Latin America as it represents a dynamic market that offers scenery & # 39; change and opportunity for payments. The retail b & # 39; in general and e-commerce growth b & # 39; in particular will greatly exceed the estimated growth & # 39; 2 percent for the region's economy. research shows strong growth in e-commerce in Latin America, with a projection of & # 39; over 61 billion dollars in & # 39; value & # 39; transaction in 2018 that will increase to over 94 billion dollars in 2022 ", said Juan D & # 39; Antiochia, General Manager for Latin America at & # 39; Worldpay.

"Argentina is a pioneer in e-commerce in Latin America and continues to offer the most attractive opportunities in the segment. It should increasingly base & # 39; young consumers and educated on the Internet and the highest proportion of & # 39, mobile users in the region to explain the annual growth rate of & # 39; 16 percent of local commerce ", he concluded.

The Worldpay report, which gathers information about payment methods in industry & # 39; 36 countries, reveals a complex and varied picture b & # 39; global way. Alternative methods & # 39; fee rising to meet the needs of digital consumers, led by bank transfers and electronic wallets. Although regnu in his term came to an end, the cash are still the main method of & # 39; pay at the point of sale. This scenario opens doors for businesses to meet consumer by offering the best combination of & # 39; & # 39 options; charge.

The increase in e-commerce is expected to exceed $ 4.6 trillion worldwide by 2022. The way people trade is changing as well: options for cards & # 39; credit and & # 39; debit now account for more than half of the sales volume of e-commerce and mobile phone is about to exceed desktop sales in 2023. The survey found 140 method today & # 39; online payment.

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