More and more customers are returning again & # 39; other what to buy, and this addiction is increasing companies' costs. Why do this and get & # 39; to store about this?
Return & # 39; newly purchased item is easier than ever thanks to the internet. In fact, traders are obliged to guarantee that right, but what is meant by customers to alter almost everything what to buy as a rule?
The so-called "wardrobe buyer" buy and return items with & # 39; compulsive way. It's customer profile has increased in recent years to create a series of & # 39; problems for some businesses with difficulties.
Harriet Gordon meets that profile.
Works & # 39; 28 years old & # 39; London, UK, as a human resources consultant and recognizes that only keep half the things you buy online.
Usually spends about US $ 500 per month, but returned items which spent about US $ 250.
Most of the time to do it because the clothes do not fit as expected or because the color or the m & # 39 tissue has x & # 39; shared anything with photography convinced to buy the product online .
"You see models wearing things that seem fantastic", he explains, but says it does appear the same when tested.
The fact that many of the stores which buy home delivery prospects facilitate the process.
Test and weapons
Despite running in & # 39; central and commercial area & # 39; London, Harriet Gordon says it is much easier to buy online and b & # 39; so avoid the queues and stress of physical stores.
It is similar to what happens to Hester Grainger, woman & # 39; 41 bought seven years & # 39; dresses for a wedding on the website & # 39; ASOS, one of the fashion shops of the most popular online globally.
I knew I just finished my stay with & # 39; one, but I wanted to make sure it was the right one.
It was a specific case. When you need new Texans, ask for five pairs and then choose one.
B & # 39; everything, he calculates to spend between US $ 480 and US $ 510 per month on clothes, but so many returns that ultimately what you spend & # 39; normally no more than US $ 90 or US $ 100.
"We are spending hundreds & # 39; dollars on various items from different stores over a month, but probably 80% return," he tells the BBC.
Hester, founder of Club Mumala, platform online for mothers, she says that her shopping addiction has x & # 39; relates & # 39; its short stature.
It measures 1.5 meters high and it is difficult to know if something will fit, so often requires three sizes & # 39; the same item.
Buyers like Harriet and Hester unusual.
A recent study by multinational supplier of card & # 39; Barclaycard credit, analyzing near the middle of & # 39; transactions & # 39; & # 39 debit and; credit in the UK, says that a quarter of retailers saw the number of & # 39; & # 39 profit to grow in; the last two years.
In the case of clothing stores and shoes, consumers return almost half of what they buy, according to the report.
Social networks are helping to drive the trend: about 10% of & # 39; admit buyers to take a selfie to Instagram or Facebook to present new article, and then return the purchase.
Geoff Beattie, a professor of psychology at Edge Hill University in England, says he is surprised that the number of & # 39; outlook is even higher.
Your research shows that when we buy our pulses accelerate. That emotion lasts as long as we take the item home and show it, but then quickly disappears and niddeplorajna spent the money or the fact that we do not użajnux that matters. So we give him back, he explains.
"X & # 39; happens next is the least exciting part of the whole process," he tells the BBC.
The increase in online shopping promote this habit because "m & # 39; there is no guilt or shame" or the need to give explanations too, says the specialist.
In addition, big discounts, like Black Friday or Cyber Monday, encouraging so-called "shopping for Panic", which tend to be more associated with & # 39; Remor subsequent purchaser.
Problem for stores
Returns not only involve costs & # 39; delivery, but also packing and cleaning. Well, they waste & # 39; time.
If an item is not available can & # 39; is because being returned. And to avoid some stores have to ask rather than expecting to sell.
Another problem is the rapid cycle of fashion. By the time an item has been returned, can & # 39; is for sale means the store can not & # 39; sell it at its original price.
This causes some traders to increase prices. According to Barclaycard, the UK third of them do.
The fact that the stores trying at all costs to ensure sales during the sale made it easier for customers to return items without paying costs & # 39; an additional service. Sometimes, even offer the option "try before you pay".
It is inevitable that many will take advantage of the system.
But some businesses are fighting against that. The giant Amazon & # 39; Internet, for example, began blocking customers to return too many things.
"We want everyone uses the Amazon, but sometimes people abuse our service for a period of & # 39; in the long term", the company spokesman told The Wall Street Journal.
However, Vicky Brock, the data manager and innovation in & # 39; Ebound Returns, system & # 39; software for managing returns, says it is wrong to assume that those who return often customers bad.
Brock argues that a small proportion of & # 39; buyers generate more profit, but that group includes both the best and worst customers.
"Placing & # 39; veto buyers to return items repeatedly ignore the value & # 39; each customer and demonstrate that the trader does not understand good of their customers' behavior, he tells the BBC.
Data suggest that the more direct buyers over time, lower return per order.
The provision & # 39; image of the best clothes on the internet and more accurate sizes is one of the ways that the stores can reduce the number of & # 39; prospects, say experts.
Some companies such as Uniqlo and ASOS companies already have suggestions based on purchase & # 39; before and information on weight and height of the client.
Another option is to direct personalized marketing. For example, if a customer has a tendency to remain & # 39; in & # 39; packs but returns shoes, ads are only the first.
Vicky Brock says that shops should act with & # 39; urgently as increasing trend.
Buyers like Hester m & # 39; they intend to change their behavior. "Do not feel sorry for businessmen, are part of the problem returns they offer free or very cheap, have to adjust the sizes better", he explains.