Monday , June 21 2021

The full-time marketing & # 39; wealth products & # 39; Kaisa The underlying assets are mainly for project & # 39; Shenzhen antik_Employees reform



Original title: The full-time marketing & # 39; wealth products & # 39; Kaisa The underlying assets are mainly for project & # 39; reform its old Shenzhen.

(Source: Panoramic View)

Economic Observer Online reporter Chen Bofrom

"We prepare loan to buy the products of wealth management company." Employee & # 39; Kaisa told the Economic Observer Online more than a week ago, Kaisa Group Holdings Co., Ltd. (Hereinafter & # 39; hereinafter "Kaize") issued six wealth produced internally.

"The verbal notification or email given to heads of departments. The notice does not require employees to subscribe for more, but each department is assigned a certain amount of & # 39; tasks according to the number of & # 39; employees and will be completed before the 31 & # 39; December this year. " For example, the number of & # 39; & # 39 employees in; department is & # 39; 7-8, and the amount of & # 39; assigned tasks is about 1 million yuan.

In "Package & # 39; Promotion Marketing Wealth Products" achieved by the Economic Observer Online, the first thing that appears on the front is "being given to employees: give yourself grant a & # 39; end of the year and achieve a small goal ".

An employee who had just left the regional Kaisa company confirmed the news & # 39; above the Economic Observer. He said that in principle the amount of the entire task is divided by & # 39; equal way employees in & # 39; each department, but in actual operation, the positions amount & # 39; high is a little more. If you purchase the wealth products group, the consequences or penalties are unclear. Many employees are currently trying to raise money or apply for & # 39; credit loans.

Employees & # 39; Kaisa above showed that after the notice was issued, the Agricultural Bank of China was introduced products & # 39; its online shopping at the office building & # 39; Kaisa, located in District & # 39; Luohu, Shenzhen. According to the official website of the Agricultural Bank of China, the so-called Netease loan is small-scale consumer loans issued by the Agricultural Bank in & # 39; personal account of the Agricultural Bank to fulfill certain conditions by Atari 39; credit, self-service application, automatic approval and letter & # 39; self-service. The maximum loan amount is & # 39; 300,000 yuan and the loan period is & # 39; year.

The Kaisa employees tackled this product & # 39; & # 39 loans; Credit b & # 39; & # 39 rate; interest loan & # 39; 6.18%.

"According to the superior, it is the task to be completed. If you do not have the funds, you & # 39; recommend to friends and family & # 39; around to buy, but also the amount of & # 39 ; tasks. But if xtrajtx innifsi, and I commend it to my friends? " Said that although the criteria of & # 39; valuation still not been clarified, according to his opinion, issued regularly Kaisa email at & # 39; some scope to report the completion of tasks & # 39; marketing of all wealth produced.

Officially Kaisa responded to the network & # 39; economic observation, saying that m & # 39; there is no situation to employees carry the marketing indicators and forcing internal employees to subscribe, and m & # 39 there, any situation to employees to buy products for wealth management.

Kaisa Kaisa Group has officially declared that the fund company & # 39; private equity b & # 39; license of fund manager & # 39; private equity presented by the regulatory body. According to the regulatory requirements of national private equity fund, it adheres to legal compliance and conduct business. Currently, the wealth management products are registered with regulatory authorities in accordance with relevant requirements. Return.

The "Promotion Leaflet Marketing Wealth Products" above introduces six "star products". Types & # 39; wealth products include both plans & # 39; Targeted funding and fund & # 39; private equity; Kaisa City Renewal Group (Shenzhen) Co., Ltd., the annual yield of the product varies from 8% to 9.3%; the initial amount ranging from 200,000 yuan to 1 million yuan; The product term is & # 39; short-term & # 39; 3 months. At 6 months, there are also 12 and 24 months in the medium and long term.

Among these, assets & # 39; low, in addition to the boutique supermarket projects under Kaisaye Plaza Guangzhou, are more projects & # 39; Urban renewal & # 39; Kaisa, such as the first phase of the unit & # 39; updating & # 39; Yajun Glasses Factory in & # 39; Honggang District, Shenzhen (Shenzhen Kaisa is Future City, which has already entered the market). ), Located in the District & # 39; Longgang, Shenzhen, the old project Xuexuegang, located in the project & # 39; Buildings & # 39; New World in the East Gate District of & # 39; Luohu, Shenzhen.

Take Jincheng Xiyuan, plan & # 39; targeted funding issued by Kaisa City Renewal Group (Shenzhen) Co., Ltd. as an example. The product range is & # 39; 200 million yuan and the funds are used to reward & # 39; Project relocation Kaagba Longgang 坂 Xuegang.

The initial amount is & # 39; 500,000, is added in an integral multiple & # 39; of & # 39; 100,000 yuan. The product has a three & # 39; 12 months and is not allowed to be redeemed in advance and can not be transferred. In the range of & # 39; investment & # 39; 500000-1 million yuan (other than 1 million yuan), rate & # 39; expected profit is 9.2%; more than one million yuan (including 1 million yuan), the expected rate of & # 39; profit is 9.5%. Revenues paid in & # 39; fixed date (19 & # 39; March 19 & # 39; June 19 & # 39; September 19 & # 39; December) at the end of & # 39; every natural quarter.

The plan & # 39; targeted funding is provided by Kaisa b & # 39; & # 39 warranty; shared responsibility. The first source & # 39; drawback is the operating income & # 39; day & # 39; Kaisa City Urban Renewal Group (Shenzhen) Co., Ltd., and the source & # 39; repayment is compensation Kaisa guarantor.

The underlying assets of the & # 39; financing plan are old project & # 39; Kaixu of & # 39; & # 39 Cangxuegang in; Honggang District, Shenzhen. The total project area is 586 000 square meters, the area & # 39; demolition is 521 100 square meters and the area & # 39; & # 39 is dropping; 363 000 square meters. More than 50%.

During the interim results met in & # 39; & # August 39, this year, announced by Kaisa & # 39; clearly the project & # 39; old reform entered a period of centralized supply. F & # 39; then, Liu Fuqiang, chief financial officer & # 39; Kaisa, mentioned that the period & # 39; Urban renewal was originally longer than that & # 39; ordinary projects. In the last two years, returns & # 39; money can not be very fast. But the long-term view is that the cost of & # 39; floor (of & # 39; urban renewal) is relatively inexpensive, so the profit is relatively high.

When talking about whether the renewal of the city reduce the payment in cash of the company, Guo Zhaocheng, president and executive director & # 39; Kaisa, answered on the spot that most people in city ​​seem to feel negative, but thinks that is emitting mines. Urban renewal is the key competitiveness & # 39; Kaisa future. We currently maintain good development and will contribute about 1 million square meters & # 39; land each year to the company.

"F & # 39; recent months, the funds of the housing enterprises were relatively strict indeed, and large and small are facing this problem. It is an inevitable choice to fund many ways." The financial controller & # 39; the top 20 listed real estate company says the Economic Observer Online that The cost of financing & # 39; & # 39 several products; wealth management is higher than 10%. The phenomenon of the & # 39; & # 39 above, products & # 39; wealth management market to internal employees, the rate of return is difficult to attract many employees to buy, generally underwriting scale is too big.

In 2017, sales achieved by Kaisa & # 39; & # 39 contract, about RMB 44 714 million. The annual sales target set in 2018 is & # 39; 70 billion yuan. At 31 & # 39; October 2018, the total contracted sales of & # 39; & # 39 Kaisa was; about 49 092 billion yuan and 20 billion yuan over need to be sprayed in the past two months.

According to the data of the & # 39; mid-year report, in the first half of 2018, the net leverage ratio & # 39; Kaisa reduced from 300% at the end of 2017 to 258%.

"All & # 39; everything, financing costs are increasing, especially in the real estate industry." In conference & # 39; interim results, Yingcheng Guo emphasized that when funded, the funding of the company in the first half of the year was relatively smooth, but it was tight. Look at the second half with & # 39; relatively cautious attitude.

From 30 & # 39; in June, the total loans & # 39; Kaisa was & # 39; approximately 109 621 billion yuan, of which about 18 305 billion yuan repayable within one year, and about 23 155 billion yuan paid back within one to two years. According to the forecast of & # 39; Liu Fuqiang in the interim results conference, he will pay 11.2 billion yuan in the second half of the year.

In the first half of the year, Kaisa has acquired a total of & # 39; 14 plots totaling & # 39; about 5372 billion yuan. F & # 39; July, Kaisa intends to achieve interest & # 39; 100% in Haikou project Ruyi Island under Zhonghong Shares, b & # 39; account & # 39; 1.4 billion yuan, but not yet implemented.

From the first half of the year, the cash and bank deposits of & # 39; Kaisa had a book value of & # 39; about RMB 26 087 million.Go back and see Sohu

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