Monday , May 23 2022

The resale of iPhone in & # 39; November dropped 20% from 2017, sold the best XR


Apple said that the iPhone was not selling well in the last quarter of the year, but due to m & # 39; longer has announced the sale of hardware, except nobody really knows how Apple sold the iPhone.

However, this does not prevent organizations of & # 39; market research & # 39; third parties to publish their statistics. Counterpoint Research recently announced the sale of & # 39; three new iPhones at & # 39; November of last year.

According to Counterpoint, sales of the three new iPhones (XR / XS / XS MAX) in & # 39; November fell 20% from three new engines (8/8 Plus / X) in the same period in 2017.

The XR iPhone is the best selling three new models, and iPhone 64 GB version XR is the best model. This is also in line with & # 39; Greg Joswiak, Senior Vice President of marketing of the product in & # 39; Applus, previously said the sales performance of & # 39; iPhone XR:

Since the iPhone was released XR, is the best model of the iPhone daily.

However, the iPhone XR decreased by & # 39; 5% compared with the cheaper iPhone 8 in the same period in 2017. Only half sales & # 39; best selling last year's iPhone X. In other words, the iPhone is the best selling XR, probably not because of big sales, but both the other new machines (XS / XS MAX) are not selling well.

Although sales of XS iPhone is 3% more than the iPhone 8 Plus in the same period in 2017, the prominent best iPhone XS MAX & # 39; this year is 46% lower than the iPhone series X , XS of & # 39; X November 2017. The iPhone was released more than a month earlier, but the cumulative sales since November was only 50% higher than the iPhone X.

Analysis of counterpoint, the poor performance of the iPhone in emerging markets such as China and India is due to the high price compared to Chinese products of mobile phone manufacturers, but it also increases the sales & # 39; old iPhones like iPhone and iPhone 8 7. the decline in US and European markets is due to the extension cycle & # 39; and replacement of operator subsidies weakness.

▲ Picture by: Vision China

The performance of three new models of Apple in November can be said that is the microcosm quarter. In early November, many media outlets violated the production orders of the three new iPhones Apple, which directly affected the blast as Foxconn and Heshuo.

The history & # 39; coverage yesterday of the magazine "Finance" "Apple Village does not believe in dreams" tell how the order & # 39; cutting & # 39; Apple has an impact on the foundry workers and production lines. The article mentioned that at the end of & # 39; in October 2018, Apple and Foxconn notified Heshuo weeks after the iPhone was placed XR, reduced the total & # 39; 78 million mobile phones originally planned to be manufactured by a third (26 million).

Although Caijing did not know how many orders were placed on blast & # 39; Changshuo Shanghai, according to the line workers & # 39; production, f & # 39; November Zhongchangshuo began to dismantle the line & # 39; XR production. The workers had no class and could only get 2,600 yuan. Basic salary.

Before nżarmat line, limit the ability of Changshuo could reach 5 million units per month, and capacity of the line XR iPhone product group increased from 4000 to 6300, it took 400 people to completed in 10 hours.

▲ Image by: Foxconn workshop

This is even more devastating for almost all foundries are under pressure on the iPhone XR. He said Heshuo XR made an order for 24 million units, remove the line & # 39; iPhone production 8 overnight, and managed to produce a new line 32 XR.

Analyst Ben Thompson looked known article in the earnings report & # 39; Apple in the last quarter less than expected in & # 39; article yesterday. He mentioned that Apple has been in trouble for two consecutive years to develop and sell three new machines. This year, XR will be placed on the final sale. Maybe not a good idea.

Ben Thompson said the iPhone 8 of 2017 is similar to the iPhone XR, and uses the same processor A11 like the iPhone X, but the most loyal users & # 39; Apple often have the best flagship iPhone, and the price can & # 39; is a secondary factor, so the iPhone is still the best new X machine two months after the iPhone 8 is released.

▲ Image by:CNet

However, the XS series & # 39; this year revived the threshold price b & # 39; a small update, and more users remain in the side. The iPhone XR subsequent unable to meet users & # 39; Apple followed the "best iPhone", so three new machines. Sales fell short of expectations.

On 29 January, Apple will officially announce earnings of Q1 2019. Apple has already shown in advance that it will not be a strong financial report, but the biggest pressure is whether the new iPhone released in & # 39; September & # 39; this year jreġġax behind the trend & # 39 ; down.

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