The original title Hong Kong Stock OTA and small WeChat "first storage program" was born Tongyi Yilong wants to use transformation & # 39; artificial intelligence
Xu Weiwei Shanghai Rapporteur Report
Guide: The future competition in the tourism industry will be competition between the major ecosystems, which can form WeChat,CtripThe three groups & # 39; United States and the United States.
"It took less than three hours to travel from Suzhou to Hong Kong. From a student dormitory at the University & # 39; Suzhou for Stock & # 39; Hong Kong, we have spent 16 years." Wu Zhixiang, co-chair of & # 39; Yilong Tongyi and co-founder & # 39; Tongcheng, The circle of friends wrote.
26 & # 39; in November, after both OTA announced the merger for 11 months, Tongcheng Yilong (0780.HK) was officially listed on the main board of the Stock Exchange & # 39; Hong Kong. .
Despite not & # 39; Ctrip,livestock WayCompared with the speed of the list of companies OTA, the time spent & # 39; on the same route is longer, but the success & # 39; Tongyi Yilong reached the difference & # 39; & # 39 stocks; Hong Kong without OTA to small companies and WeChat in & # 39; & # 39 September and f; October & # 39; this year. The platform index of Aladdin platform indexes authority has classified the first, and is called the "small program first part
At the end of 2017, Tongcheng and Elong Network Travel Network, affiliated with Tongcheng Tourism Group, announced that joined in "Tongcheng Yilong." In the past three years, revenue and total profit of & # 39; Tongyi Yilong maintained substantial growth. According to the statement, in the first half of 2018, Tongcheng and Yilong had combined revenue & # 39; RMB 2.83 billion and total profit & # 39; RMB 845 million (unadjusted), which exceeded the consolidated profit for the whole year last year; the total profit was adjusted & # 39; RMB 635 million.
Having obtained the books financing, Tongcheng Yilong said he will be one of the key strategies in the future, and is planning to focus its activities & # 39; research and development optimization technology artificial -intelliġenza. Introducing & # 39; virtual personal assistants trip to travel becomes easier and more enjoyable. Relying on deep knowledge of the platform WeChat ecosystem and future AI investment, Tongyi Yilong will get rid gradually of the previous stage of OTA development, from OTA to ITA (Assistant Travel Smart) .
Road to IPO in & # 39; Hong Kong
Li Yang, a senior analyst of the system in & # 39; China Airlines and global travel commentator, described the way for listing & # 39; "Tongcheng Yilong" with "start early in the morning and picked up later episode." He believes that this is a "multiple factors". The result.
The last statement on 8 & # 39; November shows that the share ratio & # 39; Ctrip increased to 24.31%.TencentIt's almost the same share & # 39; Ctrip. In addition, withdrew Wanda, former shareholder & # 39; Tongcheng. In early & # 39; June, OCT Group announced that it has invested more than 2 billion yuan in & # 39; strategic investment in Tongcheng Tourism Group, which has taken some share & # 39; & # 39 in Tongda, Wanda hand.
Li Yang believes that the final admission & # 39; Tongcheng Yilong to the capital market is to get the income position of the wallet WeChat decision of railway ticket entrance and ticket given to the same trip. The hotel entrance given to Yilong and b & # 39; it divides the mobile Internet. The holiday bonus. According to the statement, the transportation business accounted for 91.2% of total revenue & # 39; Tongcheng, while the hotel business accounted for 93.8% of own business & # 39; Elong, indicating that both have good business complementarity.
The data show that in the third quarter of 2018, active users & # 39; average each month & # 39; Tongcheng Yilong reached 206 million average users & # 39; & # 39 fee; per month were 22.6 million. 75.3% in the first half of the year – "low rate & # 39; repurchase" is a common difficulty in the past OTA, and it is easy to overcome under the blessing of & # 39; WeChat.
Yang Yanfeng, director of the Center & # 39; Tourism Research on the Internet & # 39; Beijing Union University, said in & # 39; interview with Business Herald 21st Century in Tongyi Yilong chose the IPO stock & # 39; Hong Kong as the leading Chinese technology stocks stocks & # 39; Hong Kong are Tencent, and Tencent concept stocks can achieve high valuations.
The IPO Tongyi Yilong sold a total of & # 39; 1,438,396 million shares, b & # 39; & # 39 Net financing; about 1251 billion Dollars & # 39; Hong Kong. The total market capitalization after the completion of the global offering was & # 39; around HK $ 20.1 billion (about RMB 17.8 billion).
According to the statement, the main uses of funds raised include: 30% for three or next three years to strengthen the supply of the product and the company's service and the company's supplier travel and the user base; potential acquisitions, investments, joint ventures and partnerships in line with the company's overall business strategy: 30% will be used to enhance the overall technical strength of the company in two years or next Tuesday, in addition, a small portion will be used for working capital and general corporate purposes.
Yang Yanfeng believes that the most likely investment in & # 39; M & A from Tongcheng Yilong is related to & # 39; upstream air tickets and downstream, management companies, hotels and & # 39 operations; planning of scenic areas. He also said that although the current OTA channel is temporarily centralized, the change still exists. "The sharp rise of the US group, the flying pig is also very important competitive quantity, Ctrip, Yilong Tongcheng, Tuniu still have certain & # 39; competitive cooperative relationship." He pointed out that after the development of the comment of the American group, let everyone see the synthesis of & # 39; The possibility of high frequency vertical platform can & # 39; & # 39 succeed in, vertical field, so the future includesJingdongThe platform & # 39; frequency inside you & # 39; enter into vertical sector of the tourism sector, and the OTA market will introduce more levels & # 39; competition, including competition & # 39; Otas abroad as Reserve. The market abroad is also relatively important competitive market.
"Comprehensive, OTA can & # 39; enter the line & # 39; below, do things in a travel agency, you & # 39; enter the stream, make the scenic spot resources, hotel, or you & # 39; enter into overseas market and compete with & # 39; OTA giants outside the OTA. in the current competitive landscape, you & # 39; a few select streets, "said Yang Yanfeng.
Rivers and lakes & # 39; OTA still in the game
In fact, the same trip was also aimed to resources. F & # 39; December 2017, Tongcheng Tourism announced the official launch of the new strategy of its travel, which is dedicated to the destination & # 39; large-scale consumption, including: consumption & # 39; comprehensive destination b & # 39; & # 39 package; revenues; Empower destinations, travel + leisure technician; global travel consultancy, integrated planning and marketing.
Wang Kai, vice president of Tongcheng Tourism and the CEO & # 39; Tongcheng Wenlu, revealed at that time that the future Business Tongcheng Group to enter the industrial chain, increase investment in destinations and giving more power to scenic spots or participating in & # 39; some industrial projects.
"The online travel evolved from internal integration & # 39; before external integration. The online travel will compete at the Internet company in the future, rather than competition between travel agencies online. " Zhao said Huanqi mate knowledge of & # 39; Huamei Consulting Group.
This opinion also appeared in the sentence & # 39; Wu Zhixiang. When interviewed by the media and mentioned the new trend of tourism, he said that competition in the tourism industry in the future will be the competition between the major ecosystems, which can form a three-model tips & # 39; WeChat, Ctrip and Mission & # 39; USA.
"After the official curtain call in traffic competition era, the content resources & # 39; quality will become the focus of competition. Indispensable" said Wu Zhixiang.
However, there are also opinions Tongcheng Yilong will depend much on traffic & # 39; Tencent. F & # 39; this regard, Yang Yanfeng believes that Tongcheng Yilong can & # 39; use period & # 39; growth b & # 39; & # 39 high speed; these years and use strategies and resources & # 39; many shareholders as Tencent, Ctrip and OCT to create a solid foundation in the period & # 39; development, can & # 39; be able to remove the excessive dependence of industry on Tencent. The traffic view.
Xiaoma Zhao, executive director & # 39; Cao Consulting, believes that the risks brought about by the symbiotic relationship between Tongyi Yilong and Tencent are risk & # 39; renewal and risk reduction of & # 39; small dividend of program flow. He said, "We believe that the core of the problem is whether Tongyi Yilong can find new items & # 39; business growth and build its own fist products."
Li Yang said that the wallet entrance & # 39; WeChat is hidden deep and as much as & # 39; is generated at the very beginning. We do not know that WeChat as a social tool should also avoid excessive commercialization affecting the user experience, so the challenge is left at & # 39; handicraft enterprises & # 39; Tencent to try. But with the flow value, fair value should be long. In addition, the traffic at the entrance of supply & # 39; Tencent will bring continuous development and cooperation between Tongcheng Yilong and current industry leader Ctrip.