The social media company from the United States (USA), Facebook is testing a video-based dating application called Sparked. Potential supply revenue platform this is considered great.
A spokesman for Facebook said, development platform this was done by the internal New Product Experimentation (NPE) team. However, this is still in the early experimental stages.
Currently, this application is only available to a small group of users. “This is just a beta test,” a Facebook spokeswoman was quoted as saying The Verge, Tuesday (13/4).
Based on that proof, the video-based dating app needs a Facebook profile when creating an account. Then the user chooses whether to go out with a man, a woman or not a track.
Users were also asked if they were open to dating transgender people.
After creating an account, the user can select a potential partner. He was then given four minutes to speak. They can also turn to other candidates.
When they feel comfortable and connected, users can have the option to continue going video. The duration is 10 minutes. Users are also encouraged to exchange contact information.
However, there is no detailed information on the user data connected to the application.
Facebook actually launched Facebook Dating in 2019, which is similar to other dating apps like Tinder, Bumble or OkCupid. It is present in several countries.
The technology giant has entered the dating application business because the potential is considered great. Quoted by Psychology Today, people are attracted to them platform this is because it makes it easier for them to find a suitable partner.
They can meet more people, then the app’s algorithm determines the match level based on each user’s personality test. The interaction can also take place online first then it is safe.
Business App data shows that the number of dating app users globally has increased by almost 8% annually in the last five years. The figure reached 270 million people last year.
In the United States, for example, the share of adults using applications was only 11% in 2013. The number nearly tripled in 2019, according to data from the Pew Research Center.
As a result, the total revenue of the dating app increased by about 13% per year during 2016-2020. Business of Apps predicts that value will increase from US $ 3.1 billion last year to US $ 5.7 billion in 2025.