Friday , August 12 2022

Make Apple look more like Apple: Jony Ive’s new company website is also very “Apple” | TechNews


October 11 marks the 10th anniversary of Jobs’ death. A week later, the official website of the new company LoveFrom of the new company LoveFrom of Jobs’s friend and former director of Apple’s Jony design I’ve gone to live to pay tribute to Jobs.

In November 2019, Jony Ive left Apple and co-founded the design company LoveFrom with the same famous industrial designer Marc Newson.

▲ Marc Newson (left) and Jony Ive. (Source: Flashy World)

It is said that at least 4 former key Apple employees have also stopped and joined the powerful LoveFrom team. The 4 employees include Wan Is and Chris Wilson, who worked hard to design the human-machine interface between Apple and 16-year-old Patch Kessler, who designed Apple products from 2007 to 2017, and Jeff Tiller, who was in charge of managing Apple’s design team.

LoveFrom also recruits excellent talent from different fields, bringing together creative teams of designers, architects, musicians, filmmakers, writers, engineers and artists in various professional fields.

▲ The table designed by the two in 2013. (Source: Macg, same below)

▲ Christmas installation designed by both.

Not only do the team members have a distinct background and rich experience, but the customer list is also not small. After pursuing Apple as the first important customer of course, LoveFrom has established long-term partnerships with Airbnb and Ferrari’s Exor holding company.

Back to LoveFrom, the name is a compound word made up of “Love” and “From”, and its names are also closely related to Jobs. In naming, Jobs is a genius who uses the fruit he likes to eat as the name of the apple; after leaving Apple in the 1980s, the new company was named NeXT.

After working for Apple for almost 30 years, Jony Ive also left Apple. This time he mentioned the new company and was also inspired by Jobs. In an interview with the Financial Times, Jony Ive pointed out that LoveFrom comes from a staff meeting with Jobs a couple of years ago, and Jobs gave a description that touches on design motivation.

(Design) One of the fundamental motivations is that when you do something with love and a whole heart, even if you can never meet people who work hard for it, or even shake hands with them, through serious creation, is a grateful expression to all mankind.

Jony Ive’s new design company, the apple design spirit created by Jobs and Jony Ive continues LoveFrom can be said to be the title of the sequel.

A LoveFrom website that looks familiar

The LoveFrom website seems to be extremely concise: a flashing cursor appears on a white background. After entering the 8 letters of LoveFrom, the cursor becomes a dot, and the tail becomes a comma. It rotates, flips, and jumps until it falls steadily to the right of LoveFrom.

After tapping on the screen, a short text statement slides to appear. In addition, there is no contact information, no team member, only one signature line in italics.

LoveFrom is a creative collective. We are designers, architects, musicians, film producers, writers, engineers and artists. You can get to know us through our past work.

We are obsessed with creating and manufacturing traditions, a fanatical pursuit of excellence, and an insatiable curiosity.

We work with leaders and founders. We strive for happiness. We develop our own ideas.

Nonetheless, anyone who understands Apple’s aesthetic will definitely find it familiar when looking at the website. The font name is LoveFrom Serif, and Serif is a word of the category “serif”. Some “small tails” will be added behind the lines of the letters to make the font more elegant.

▲ Use iPhone on the official LoveFrom website. (Source: Wallpaper)

Although it is a new font, LoveFrom Serif is very similar to a certain Apple font: when Apple launched its first Macintosh computer in 1984, it adopted the Apple Garamond corporate font.

▲ Apple Garamond Macintosh type. (Source: Flickr / Blake Patterson CC BY 2.0)

This font not only appeared in computer systems, product manuals, packaging design, but also the title font of most trade activities that year. For example, the “Think Different” ad uses Apple Garamond.

▲ 蘋果 「Think different」 廣告 文案。 (Source : Apple logo Think Different.png: derivative work: Stoopkitty (talk) 19:55, 31 January 2011 (UTC), Public domain, via Wikimedia Commons)

The Apple Garamond font is a variant of the ITC Garamond font, reduced by 20% in width. LoveFrom Serif looks more like Apple Garamond before losing weight. Apple Garamond also contributed to the Fonts In Use font sites and founder Stephen Coles speculated that it is “Jobs’ favorite font.” Now Helvetica, which is used by Apple’s system, is only the second option.

Taking the Apple Garamond font in the style of John Baskerville as a reference, LoveFrom Serif was formed by the efforts of Italian designer Antonio Cavedoni.

▲ Antonio Cavedoni。 (Source :

Antonio is also a former Apple employee. He worked as a type designer from 2010 to 2016. At the end of 2016, he returned to Milan and founded the studio type Fonderia Cavedoni. Open Antonio Cavedoni’s official personal website, and LoveFrom is also a bit similar, but more Italian style. The red background and classic words that look like stone carvings are also a simple paragraph with hyperlinks to the partial words.

Participated in the design of LoveFrom’s official website, in addition to Jony and Antonio, legendary art director Peter Saville and interface designer Chris Wilson. All were inspired by Apple’s simple aesthetic, and gave birth to LoveFrom’s official website.

Make Apple look more like Apple’s design masterpiece

On the tenth anniversary of Jobs ’death, Jony Ive published a letter to Jobs in the Wall Street Journal. Jony Ive mentioned that in the 15 years of working with Jobs, he spent most of his time together: lunch together and discussion in the design studio together were the best time. in his life.

After working with Steve Jobs and then serving in those years, Jony Ive created too many great designs for Apple. After graduating from the Department of Industrial Design at Northumbria University, Jony Ive established a personal studio as soon as he graduated. As Apple is one of the clients, he joined Apple’s design department in 1992. by chance.

But it wasn’t until Jobs returned to Apple in 1997 that Jony Ive been able to showcase his talents Designs of major products like Macbook Pro, iMac, MacBook Air, iPod, iPod Touch, iPhone and iPad all played an important role.

Of course Jony Ive also has particular designs, such as a mouse that cannot be used while charging. Visual marketing expert Laura Olin joked: “As required by law, every article about Jony Ive’s design and contributions should include this photo (rechargeable mouse).”

Here are ten revolutionary products designed by Jony Ive for Apple.

iMac (1998) :The iMac is the first project that Jony Ive been fully responsible for. It changed the original heavy beige design of Apple computers, let Apple computers enter the color era, and disguise all external interfaces.

Ors Source : Flickr / Matthew Pearce CC BY 2.0)

iBook G3 (1999) :Introducing the iMac transparent box in other products, the iBook G3 clamshell laptop is typical.

(Source : Flickr / Carl Berkeley CC BY 2.0

iPod (2001 :Mp3 player with 5GB capacity, desperately reduced iPod design, the final product has only 5 buttons and 1 scroll wheel. The appearance of the iPod caused a stir in the music player market that year.

(Source: Apple)

iMac G4 (2002) :The iMac G4, which looked like a desk lamp, was once called “iLamp” (The bulb is a desk lamp), but this design was extremely innovative at the time and became a topical product of the year, and attracted a lot of traffic for Apple.

(Source : Unsplash)

MacBook (2006) :Jony Ive, who loves white the most, successfully convinced Jobs, who disliked white, that the first white MacBook was born.

(Source : Jared C. Benedict, CC BY-SA 3.0, via Wikimedia Commons

iPhone (2007 :The iPhone Design was nominated as the best design museum design in 2008, and was also listed as the most “excellent design of the 21st century” by Marcus Fairs, editor-in-chief of the well-known magazine “Dezeen”.

(Source : Flickr / Micyaotl Garcia CC BY 2.0)

iPad (2010) :The iPad, like the enlarged version of the iPhone, has a 9.7-inch touch screen and is compatible with most Apple applications. It also represents Apple’s aggressive entry into the tablet market.

(Source : Flickr / FHKE CC BY 2.0

iOS 7 (2013) :After taking over as Apple’s head of hardware and software, Jony Ive reformed the user interface, allowing Apple’s minimalist aesthetic to be implemented on the most widely used screens by Apple. users.

At the iOS 7 press conference, Jony Ive said: “I think a simple, clear and efficient design has a deep and lasting beauty. True simplicity comes not only from the lack of clutter and excessive decoration, but also from the complexity. to bring a sense of order. “

(Source: Apple)

Apple Watch (2014) :Jony Ive’s personal experience is inseparable from the launch of Apple Watch.

Jony Ive bought an Omega Speedmaster watch in Hong Kong when he was 25 years old. The Speedmaster was taken to the moon by an astronaut. This story moved Jony Ive a lot: she also wanted to create a watch that would make the era, and later proposed the Apple Watch plan.

(Source: Apple)

Apple Park (2017) :The design of the Apple Park can be traced back to 2004. Jony Ive and Jobs took a walk in Hyde Park, London, and came up with an idea – to build a building like Stanford University near Jobs’ hometown, surrounded by green spaces, and there are a lot of things to do. people talk to them.

Unfortunately, Apple Park was only completed in 2017, many years after Jobs died.

(Source : Unsplash)

From smart devices to large-scale buildings, Jony Ive’s works cover a wide range of fields and will continue to be shown on LoveFrom. According to the 2019 U.S. Patent and Trademark Office document, Jony Ive registered the word LoveFrom Jony in addition to the LoveFrom trademark.

The list of goods and services provided by the LoveFrom trademark application file includes all the categories you want – cars, drones, beauty products, home appliances, and kitchen appliances. Jony Ive also explored more extensively in the field of design, and has created excellent designs in more fields.

When I go back to the “Financial Times” interview, Jony Ive has a very unique view on “what good design is”.

As a designer, I think I am trying to solve extremely complex problems, but to make the solution simple. Don’t make people feel just your effort or something else.

Sometimes you see a product and you see the effort behind the designer. I’m really proud of all the invisible designs.

For me, the deciding factor is the unusual fanatic curiosity. This is the core and cornerstone of most creative endeavors. But without tools and hardware, curiosity often has no chance to play.

Although Jony Ive’s Apple career is over, just like the small comma after LoveFrom, his work for Apple and other companies continues unabated. Let’s wait and see new works by Jony Ive and LoveFrom.

(This article is authorized to be reprinted by Ai Faner; the source of the first image: Dazhi Image)

Source link