M & # 39; have mistaken the Rivian R1T any other vehicle – and that is the intention.

The truck has a "very identifiable face", according to company CEO and founder, RJ Scaringe.

The end of & # 39; before nontraditional, without major grid appearing on the internal combustion engine trucks, which light strip daytime running across the width & # 39; truck to the cap, a pair of broken & # 39; & # 39 vertical lamps; "Stadium". to deliver vibe "friendly but tough".

She theme & # 39; expected to carry out the planned design of the product line & # 39; Rivian, to begin work this week as the startup removes his first term – the R1T and electric SUV – b & # 39; link with the Los Angeles Auto Show. The truck is scheduled to be shown first, at the Griffith Observatory of & # 39; LA on Monday.

The Technology Massachusetts Institute & # 39; Scaringe and executives and other staff & # 39; Argentina offered the truck idea in Silver Antarctic earlier this month to reporters at the center & # 39; engineering & # 39; Rivian west of & # 39; & # 39 in Detroit, Plymouth Township. In industrial space completed reimagined with rooms & # 39; "being", natural light and transport containers with repurposed sea, executives and engineers demonstrated the truck Scaringe and others hoping to induce a profitable future.

If the company can & # 39; & # stemming from launching 39; successful vehicle to deliver the R1T at the end of 2020 and meet the challenges inherent in the production and automobile distribution is unknown, but Rivian – type & # 39; name mashup representing River Indian in Florida, where Scaringe grew – set its own course. B & # 39; difference of electric vehicles Tesla producer, sometimes coincided to reach production targets, Rivian, b & # 39; about 560 employees, conducted its operations in both corridors center technology like San Jose and Irvine, in Plymouth township and f & # 39; manufacturing plant & # 39; of & # 39 Mitsubishi; before f & # 39; Snormal, Illinois.

The company, which has a logo based on the look & # 39; boss, aiming for customers who live active lives. It must be, the creative director Larry Parker noted, "brand that makes people."

Model Patagonia

Rivian sees himself similar space in the world side of the car since the Patagonia brand lies in the universe clothing.

"We are trying to develop a vehicle that we all love to drive," said Mark Vinnels, the executive director of & # 39; engineering Rivian and programs. "Not only designed to look pretty. It is meant to feel. It is designed to be launched and is designed to have an adventure."

The pickup of R1T & # 39; five passengers promises 400 miles & # 39; All electric range (with the largest three battery options) to eliminate "hints & # 39; range anxiety" and the equivalent of & # 39; 800 horsepower. Rivian said the R1T will hit 60 mph in 3 seconds and 100 mph in & # 39; less than 7, according to the battery.

Read more:

Debate on the charging stations reduces the electric car growth in Michigan

Interest in electric vehicles dates back to century

When is a good electric car is not a good car? I find the 201 Jaguar Pace

The battery will manage 200 miles & # 39; range per 30 minutes & # 39; DC charging b & # 39; faster rate or 300-400 miles & # 39; range to charge overnight using & # 39; Level 2 charger slow.

Motor quad system provides "accurate torque control for each wheel, allowing vettorizzazzjoni of active torque and maximum performance in & # 39; any situation, from corners & # 39; high speed cutting of rock b & # 39, low speed ", the company said in a statement.

The company claims the platform & # 39; skateboard R1T of the vehicle foundation, which provides center & # 39; gravity and low packing "the battery pack, drive units, suspension, braking and all thermal system under high wheel. equipment".

storage increased

The store is pitched as a key selling point for this vehicle.

Without the need for & # 39; big engine under the hood, the R1T provides a clean space for goods truck without working gas storage can & # 39; boast, enough for Coleman cooler and bag & # 39; duffel. On the side of & # 39; rear seat & # 39; after she "tunnel gear" that runs the width & # 39; truck, b & # 39; & # 39 doors; outside access, suitable for carrying "snowboards, golf bags or strollers". Doors & # 39; access also serve as a stepping stone for access to the roof or put on a seat while the your shoes.

The truck bed is more than 4½ feet long with the tailgate up, and the company said that the truck has a rating & # 39; & # 39 of tow; 11,000 pound.

The mobile and collapsible crossbars are designed to go on the bed and the roof to provide additional options.

The inside contains a synthetic leather, floor mats made with & # 39; material pass the test "ketchup and mustard" and hidden cup holders, officials said. The flashlight can & # 39; Rivian also be charged by opening the door of the driver's side.

"The biggest challenge was creating & # 39; interior design experience has delivered a & # 39; premium, while still comfortably as space is widely used. To do this, we looked outside the automotive industry and we took inspiration from contemporary furniture, as well as walking and & # 39; outdoor gear, to drive design, "said Jeff Hammoud, vice president of vehicle design, in the issue.

The company also promises over-the-air software updates and features & # 39; driver assistance capable of autonomy & # 39; Level 3 ( "hands-off wheel off eyes off road") for & # 39; highway operations.

Prices start at $ 61,500 after federal tax deduction. Delivery starts in early 2020. Preorders b & # 39; & # 39 deposit; $ 1,000 refundable www.rivian.com be accepted.

Contact Eric D. Lawrence: [email protected] Follow him on Twitter: @_ericdlawrence

Read or share this story: https://www.freep.com/story/money/cars/2018/11/26/rivian-truck-automotive/2070315002/