Along with & # 39; innovation to compete with & # 39; types & # 39; Amazon Prime and Netflix, White said that broadcasters of & # 39; the US should continue to collaborate with them.
"Global players recognize the value of localization of content", she said. "But if they commission programs that are authentically British, these US firms will need to use the public service traditions, regional bases and talent & # 39; world-class running the viewers content UK
The statistics & # 39; Ofcom show that in 2017, subscriptions to the service & # 39; streaming exceeded the traditional pay TV such as Sky for the first time in U.K.
"Far fear & # 39; the FAANGs (Facebook, Apple, Amazon, Netflix and Google), is now an opportunity that embraces," White said. "Already, Netflix and Amazon are great investment partners in the U.K television. … And our broadcasters weapons studio benefit from this investment."
However, it noted that there was "compromised" involved with the process, with & # 39; broadcasters face & # 39; such ultimatums sacrifice of primary rights – the right to show program before service & # 39; transmission.
The giants & # 39; the isnedjar a history & # 39; Working with & # 39; & # 39 broadcasters; US to produce content for their platforms. Netflix is currently working with the BBC on new production & # 39; Dracula, while Amazon has produced programs such as Vanity Fair with & # 39; King Lear with ITV and BBC. "Good Omens", the original original show next Amazon Prime, is being produced by BBC Studios.
BBC spokesperson told CNBC via & # 39; email: "We fully collaboration, as you & # 39; to see the past, and b & # 39; clearly there is a range of & # 39; things are looking for the future – while not & # 39; there's nothing to announce today, a favorable regulatory environment is essential for the future. "
Earlier this month, British politicians have asked the government & # 39; the United States to protect traditional TV channels to be expelled by the power of services & # 39; online streaming.